In an urban setting you can’t really walk very far without seeing some type of sign that tells you what to do, what not to do, which direction to go etc. That’s why at first it was hard to notice that these signs were more than just your typical everyday sign. They seemingly blended right into their surroundings. That’s the beauty of this street art project, put on by Hamilton’s Centre , you really need to pay attention to find these cool little installations.
For example, this Duck sign below by artist Hitoko Okada. I probably walked by this a few times, a little befuddled and confused, before realizing it was an art piece. But once I saw this sign, I started noticing a lot of other intriguing signs by other artists all over the downtown core.
The Road Sign Project is an outdoor art project presented by Centre3, Hamilton, ON, in partnership with Atelier Imago in Moncton, NB. Signs by sixteen artists, posted in various Hamilton locations (and in Centre3′s storefront gallery), offer directions on matters such as contemporary art, science, psychology, politics, romance, and the pathos of post-industrial urban existence. Viewers are invited to join the artists for a guided tour (May 11) and picnic, participate in a t-shirt contest, and contribute observations on the signs and the signified for an upcoming publication.
The Road Sign Project will run until October 19th. For more information about the project and location of artist’s signs click here.